December 2, 2022 at 12:00 p.m.

Start-up roofing contractor sets out to demystify the industry.

SAR Inc., DBA Simply Affordable Roofing (SA Roofing) has celebrated their 1 year anniversary. This comes after a long anticipated startup for both owners. Christopher Ekerson and Brandon Smith are no strangers to the roofing industry and it was only a matter of time before they became owners to a very successful startup. Ekerson and Smith have teamed together to create a new experience for their customers. Top Line Roofing has discovered the below.

The start of this company was a long time dream for Ekerson and his wife, Kendall. They have both been in roofing for a combined 35+ years. They have a passion for the industry and the people they serve as well as those who work here. Smith is no stranger to roofing either, having previously started and owned a roofing and floor coating business. Smith, along with his wife, Nalani, knew they wanted to pursue new avenues so Ekerson and Smith joined forces. The two couples worked together to create a brand and new experience for clients. They knew what had been done in the past and how clients responded. They wanted to not only focus on keeping things as low cost as possible but more importantly having the whole experience be simple and easy for their clients. With their combined knowledge and varied experiences they are able to offer a higher level of service with lower overhead. The passion they all have allows them to truly take time and listen to each client and help bring the roof purchasing experience to a new level.

One of the ways SA Roofing has set out to demystify the industry is by educating their clients about the process as a whole. They use their website, social media channels, proposals and time to help clients better understand the roof buying process. For example, through their social media they have been defining terms often used in the industry with graphics, photos, or video explanations in their “Tuesday Terminology” content. They provide thorough proposals that include detailed photos and don’t try to sell something that isn’t needed. People often comment on the amount of time and detail that they spend, explaining that they feel both informed and comfortable making their final decision. Both Chris and Brandon welcome questions from their clients and are happy to share their knowledge whenever they get the chance.

Quotes from the owners

“It has been an amazing year, and we are so thankful to everyone who has supported us! We have gotten to form so many new relationships, and work with a lot of really great people. We look forward to continued growth and providing the best experience possible for our clients next year,” said Christopher Ekerson, president.

“2022 proved to be a great year thanks to our amazing clients and our extremely hard working crews. It truly is a blessing to work with customers that trust us to install quality roofs. It is a point of pride for us to provide customers a sense of security and peace when they finally see their new roof and this year brought countless opportunities to do just that. We take our mission very seriously to bring simplicity and clarity to an industry that has become needlessly complicated for customers, both residential and commercial, and we will continue this mission into 2023 and beyond,” said Brandon Smith, vice president.

About SAR, Inc.

Simply Affordable Roofing (SA Roofing) is a local family-owned residential and commercial roofing company in Hillsboro, OR and serves the entire Portland Metro area. We have over 30+ years of experience and are on a mission to deliver affordable roofing with no gimmicks, only quality, to your home. We know roofs, it’s that simple! We exist to provide security for the lives and families in our community. We are passionate about people, roofing and demonstrating honesty and integrity in everything we do. Our goal is to be known as the go-to company for roofing needs in the Pacific Northwest. Contact us today for a free estimate on your next roofing or gutter project.


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