November 10, 2022 at 6:00 p.m.

Meet Elevate, formerly Firestone roofing systems.  

RoofersCoffeeShop®, the award-winning place where the industry meets for technology, information and everyday business, is pleased to welcome Elevate™ into its community for contractors. 

 For over 40 years, Firestone roofing, wall and lining systems has been expanding their portfolio of building products. Now as Elevate, they are taking their roofing solutions to the next level. 

This is more than just a name change; this new chapter represents a  renewal of their ongoing commitment to providing high-quality products and solutions for any and all construction challenges.  

Elevate’s products are industry-leading by today’s standards and have been proven to stand the test of time. You can count on their solutions to continually evolve, becoming smarter and more sustainable. 

Here is what you can expect as Firestone roofing systems makes the transition to Elevate in 2022: 

  • The same people. Representative and distribution networks will continue to provide the same superior customer service and product support you count on. 

  • The same products. RubberGard™ EPDM, UltraPly™ TPO, ISOGARD™ Insulation, and the rest of the product line will remain the same. 

  • The same standards. The high-quality solutions, network of licensed applicators and industry-leading warranties aren’t changing.  

Furthermore, Elevate will be part of the new Building Envelope division within the global Holcim Group. The Building Envelope division includes a powerful portfolio of respected brands that provide breakthrough solutions for commercial and residential customers around the world. 

Elevate is committed to developing high-quality products and processes — raising the standards of building solutions so they stand up to the elements while contributing to a healthier planet. 

RoofersCoffeeShop® is proud to welcome Elevate!

About Elevate 

Firestone, a premier provider of industry-leading roofing, wall and lining systems, is now Elevate. Building on Firestone’s iconic brand and legacy, Elevate represents Holcim’s commitment to deliver superior quality and innovation with advanced building solutions. The Elevate brand will provide high-quality products and solutions to solve the industry’s shared challenges. 

Under the new Elevate brand, the people, products and standards trusted in the industry will remain the same. Sales Representatives and distribution networks will continue to provide the same superior customer service and product support. Customers will see Elevate evolve as the brand name on trusted products like RubberGard™ EPDM and UltraPly™ TPO, all of which will remain in the market. Plus, the high-quality solutions, network of licensed applicators and industry-leading warranties will remain unchanged.





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