November 6, 2022 at 6:00 p.m.

FEI Group has hired Keely Roberts as Director of Exterior Contractor Alliance (ECA).

In this position, Keely will oversee the efficient execution of the overall strategy for this division of FEI and will be responsible for day-to-day operations, managing member benefits, marketing initiatives, new member acquisition, supply management and financial oversight. She will work closely with Earl Ward, vice president of ECA, the ECA Advisory Board, the Membership and the FEI Group team.

Keely has over 10 years in marketing and business development roles across the pet and building materials industries, representing organizations such as Spectrum Brands, Cornerstone Building Brands (Ply Gem, Atrium, Great Lakes, Simonton, Silver Line) and most recently, Amerock. Prior to holding these business management roles, Keely spent several years in the non-profit space, where she successfully led two organizations focused on animal welfare.

“We have a strong, passionate team in place,” says Graham Howerton, FEI Group president. “It was important to us to fill the position with someone who fit our corporate culture. We place a tremendous amount of value on hard work and expertise, but we rate creativity and life balance just as high. Keely will be an incredible asset to the team. We’re excited to see the impact she makes with this division.”

Keely is a Tennessee native, a loyal Volunteers fan and an avid traveler. She lives in High Point, NC with her husband, son, daughter, three French Bulldogs and a house rabbit. Between outdoor adventures, you might find her volunteering with Big Brothers Big Sisters, cooking, reading, hunting for vintage Fiestaware pieces or catching live music shows with friends.

About FEI Group

FEI is the nation’s largest and finest network of interior and exterior finish contractors and interior finish showrooms. We support the largest network of serious contractors, with operations across more than 200 markets. Members benefit from collective negotiating strength, participation in invitation-only events, and exclusive business resources, enabling them to buy ‘right’ and serve their customers better. FEI is affiliated with CCA Global Partners. Learn more at

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