November 3, 2022 at 9:00 a.m.

By Alec Doniger. 

After listening to Brad Messer explaining all that ABC Supply has to offer, you’ll see why their success has been abiding. 

In Season 4, Episode 61 of Roofing Road Trips, Heidi J. Ellsworth asks Brad Messer what makes ABC Supply the amazing organization they are. ABC Supply is celebrating 40 years of business this year. As the company has endured, they have become the largest wholesaler in the U.S. This couldn’t happen without an exceptional business model and outstanding customer service.  

Brad Messer is the south-central district manager for ABC Supply. He began working in the roofing industry as a high schooler and continued when he went to college to pay for his schooling. He was training to become a biologist, but his heart lay with the roofing industry. As he continued to work in roofing, he became well acquainted with the industry. Even with such knowledge, he firmly believes that ABC Supply is one of top companies in roofing, and not without evidence. 

ABC Supply has some of the most effective technological solutions in the industry. Contractors all over the country are benefiting from these advancements. myABCsupply, for example, is ABC Supply’s one-stop-shop for all roofing contractors. The app is available on the App Store as well as Google Play. You can use it on any device, anywhere at any time. Contractors can remotely place orders and view delivery information remotely. GAF Quick Measure is built into the application, allowing contractors to “order a roof report in under an hour.” HOVER, a 3D modeler, is also utilized in myABCsupply. The industry has never seen a web-based tool that is so powerful.  

Their tech products and services are not the only things that make ABC Supply so extraordinary. Most of their success can be attributed to their personable and reliable employees. “From our inside people to our DSMs to our warehouse folks to our outside sales associates, every individual at our branches are a team,” remarks Brad. “They work together, and they’re really just there to make it easy.” One of ABC’s core values is respect, which certainly shows.  

“Many of our associates at ABC Supply have started in the warehouse, have started loading the roof, and they now run multimillion dollar businesses as branch managers or district managers,” Brad acknowledges. The people at ABC understand what it’s like to be a contractor. It’s no wonder that they are the best at doing business with other contractors. After 40 years, the reputation ABC Supply has as one of the most-recognized companies in the roofing industry is well-deserved. 

Listen to the whole podcast to discover what ABC Supply has to offer. 

Learn more about ABC Supply in their RoofersCoffeeShop® Directory or visit

About Alec 

Alec is a reporter for RoofersCoffeeShop, MetalCoffeeShop and AskARoofer. When he isn’t investigating the state of the roofing industry, you might find him playing drums with his bands in Denver.

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