November 11, 2022 at 11:42 a.m.

By Alec Doniger. 

Heidi sits down with Geoff Stone and Stephen Gosk to celebrate 25 years of Metalforming Inc. 

This year marks the 25th anniversary of Metalforming Inc. In conjunction with this celebration, a big announcement was made at METALCON — Stephen Gosk is the new CEO at Metalforming, and Geoff Stone, who founded the company, is retiring after 52 years of honing his craft. In Season 4, Episode 46 of Roofing Road Trips, Heidi asks both what lies ahead for the company at the MetalCoffeeShop sound stage. 

Already having familiarity operating inside technology-forward companies, Steve is a natural choice as the new CEO for Metalforming. Automated technology is in the very near future for the company. With automation becoming a relatively new concept for most professionals, many may not understand why companies are beginning to take advantage of it.  

“The problem that everyone’s having with labor, with finding labor, keeping labor, finding qualified labor, has just become enormous,” Geoff explains. “We’re seeing a lot of movement toward automation, and we are [currently] developing automation products with our European vendors. And even though I won’t run that path anymore, Steve will [agree that] over the next five to 10 years, automation is going to be the entire story.” 

Automation in production is the practice of using computers or computer programs to replace human labor. The efficiency and reduced cost of embracing automation is an attractive prospect and benefit for many. 

Metalforming Inc. has been long-time partners with others at the forefront of the technology revolution.  

“We’ve done it with European partners. Why European?” asks Geoff. “Because there simply is no better engineering in the world than you’ll find in Germanic speaking countries of Austria, Switzerland and Germany.” 

Metalforming Inc. continues to embrace automation and technology because they recognize the labor shortage remains and issue and the positive impact automation can have on the industry. This open-minded outlook will help Metalforming Inc. continue to succeed over the next 25 years, and more! 

Listen to the entire podcast to learn more about the future of Metalforming Inc. 

Learn more about Metalforming Inc. in their RoofersCoffeeShop® Directory or visit

About Alec 

Alec is a reporter for RoofersCoffeeShop, MetalCoffeeShop and AskARoofer. When he isn’t investigating the state of the roofing industry, you might find him playing drums with his bands in Denver.   

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